By Doug Stephens
Traditional retail is turning into more and more risky and challenged as a enterprise version. Brick-and-mortar has shifted to on-line, whereas on-line is moving into pop-up storefronts. digital shops in subway structures and airports are providing new degrees of comfort for harried commuters. excessive road and major road have gotten the stuff of nostalgia. the large field is wasting flooring to new versions that allure shoppers via their most-trusted assistant—the cellphone. What’s subsequent? What’s the longer term for you—a retailer—who is witnessing a tsunami of swap and never understanding if this suggests greedy ahold of latest chance or being swept away?
The Retail Revival solutions those questions by means of taking a look into the not-so-distant retail prior and through taking a look ahead right into a destiny that might proceed to redefine retail and its huge, immense impression on society and our economies. big demographic and financial shifts, in addition to ancient degrees of technological and media disruption, are turning this as soon as predictable industry—where “average” was once king—into a sea of turbulent swap, leaving buyer habit completely altered. Doug Stephens, the world over well known buyer futurist, examines the main seismic shifts available in the market that experience even businesses like Walmart and Procter & Gamble scrambling to manage, and explores the present and destiny traits that would thoroughly switch the way in which we shop.
The Retail Revival offers no-nonsense readability at the realities of a totally new retail industry— realities which are using many executives to depression. however the destiny don't need to be darkish. Stephens deals desire and advice for any companies desirous to capitalize on those ancient shifts and thrive.
Entertaining and thought-provoking, The Retail Revival is sensible of a courageous new period of buyer habit within which every thing we thought we knew approximately retail is being thoroughly reimagined.
Praise for The Retail Revival
“It doesn’t topic what form of retail you do—if you promote anything, someplace, you must learn Doug Stephens’ The Retail Revival. choked with strong insights at the altering retail atmosphere and what sturdy shops can be considering now, The Retail Revival is simple to learn, well-organized and offers crucial nutrition for thought.”
— Gregg Saretsky, President and CEO, WestJet
“This publication captures in sharp element the deep and extraordinary alterations using new buyer behaviors and values. extra importantly, it deals transparent tips to manufacturers and outlets trying to adapt and evolve to satisfy completely new marketplace imperatives for success.”
—John Gerzema, writer of Spend Shift and The Athena Doctrine
“The Retail Revival is a severe learn for all advertising execs who're attempting to determine what’s subsequent in retail… Doug Stephens does an exceptional task of explaining why retail has advanced how it has, and the publication serves as a huge, depended on advisor to the place it’s headed subsequent. ”
—Joe Lampertius SVP, customer advertising and marketing, Momentum around the world and proprietor, los angeles Spezia taste Market
“Doug Stephens has confirmed his correct to the moniker ‘Retail Prophet.’ With cautious research and plentiful examples, the writer makes a compelling case for shops to conform, switch and therefore revive their reference to shoppers. Stephens provides actionable concepts with optimism and enthusiasm—just the spoonful of sugar we have to face the required alterations ahead.”
—Kit Yarrow, Ph.D., shopper Psychologist; Professor, Golden Gate collage; Co-Author, Gen purchase: How Tweens, kids and Twenty-Somethings are Revolutionizing Retail
“Doug Stephens doesn’t simply inform you why retail is within the doldrums, he tells you why retail is an important signpost for the bigger problems of our tradition and gives a compelling, inspiring imaginative and prescient for a way forward for retail—and company, and society.”
—Eric Garland, writer of Future Inc.: How companies Can expect and benefit from What’s Next
Read or Download The Retail Revival: Reimagining Business for the New Age of Consumerism PDF
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Extra resources for The Retail Revival: Reimagining Business for the New Age of Consumerism
For plenty of analysts although, subtext of the storeback technique used to be transparent: after greater than eighty years, the connection among manufacturers and their shops (particularly enormous ones) had reversed solely. the place just a couple of many years previous observed manufacturers calling the photographs, it used to be now the shops who gave the orders. No unmarried label or seller used to be extra strong than Walmart. No unmarried model got here earlier than the house Depot model. The save was once now the puppy and the manufacturers it carried not anything greater than fleas, alongside for the trip. The retailer/vendor stability of strength had shifted. outlets constructed very diverse expectancies of the manufacturers they 3GC04. indd seventy nine 23/01/13 3:56 AM 80 The Retail Revival carried. particularly that the manufacturers (not the store) be accountable for ensuring they offered their items through—or else. outlets wouldn't tolerate being loaded up with items basically to have them take a seat on cabinets whereas advertisements fogeys sipped brandy and smoked Montecristos. Nope, the onus was once at the manufacturers to do no matter what they had to do to take care of shelf house with shops who appeared remarkably cozy kicking them to the scale back if invaluable. there has been a brand new king: the save. As time handed, model brands that have been as soon as the beneficiaries of shop progress have been more and more turning into sufferers of it. It used to be no longer unusual for seller manufacturers to be required to pay their big-box clients large sums for brand spanking new shop openings, offer ongoing advertising money, supply deep promotional fee issues, settle for the go back of non-selling items, construct particularly asked screens or signage and be pressured to pay steep monetary consequences for failing to send orders on time or in complete. For a few manufacturers, their dating with big-box retail grew to become like an abusive marriage. It used to be a courting that whereas brutal and soul crushing, accounted for an excessive amount of in their annual figures to renounce. And in the event that they did hand over, absolutely one other seller, maybe as distant as Asia, will be very happy to take their position. input the web It used to be at approximately this time that the phrases “World vast internet” and “Internet” started to wend their approach into mainstream enterprise conversations. What begun as a fancy “network of networks” used to be, by way of the early Nineteen Nineties, changing into compatible for advertisement and shopper functions. Mosaic, which might later be renamed Netscape Navigator, made the likely unlimited geography of the internet navigable—even via us mere mortals. Many retailers and shoppers, even though, struggled firstly to discover the relevance of what looked as if it would so much to be 3GC04. indd eighty 23/01/13 3:56 AM The damaged Funnel eighty one not anything greater than a number of disparate pcs all over the world, someway strung jointly through capability few may fathom. such a lot businesses observed the web as not anything greater than a one-way info road, the place they, besides thousands—perhaps millions—of different manufacturers, may possibly don't even more than erect a electronic billboard. Many couldn’t even conceive of the way they might be came upon through shoppers during this electronic labyrinth.