By Tony Magee
In 1993, Tony Magee, who had foundered at each task he'd ever had, determined to turn into the founding father of a brewery. so that you are looking to begin a Brewery? is the exciting first-person account of his gut-wrenching demanding situations and heart-warming successes. established in Petaluma, California, the Lagunitas Brewing corporation makes easy and flavorful craft beer that defies categorization. an identical will be acknowledged for this e-book. equivalent half memoir, narrative, and enterprise tale, with liberal dashes of popular culture and native colour, this illuminating but hilarious account of a special made-in-America trip simply occurs to culminate with the good fortune of 1 of the nation's hottest craft beer manufacturers. In 20 years, Lagunitas has grown from a seat-of-the-pants one-man operation to be the 5th largest-and the fastest-growing-craft brewer within the usa. so that you are looking to commence a Brewery? is a glance behind the scenes instead of an easy company tale. it is unglamorous and entire of hilarious digressions, yet it is by no means afraid to debris with the nuts and bolts. dedicated to information yet by no means uninteresting, this can be a must-read for all who've thought of beginning their very own business-or have sweated blood operating to get one on its ft. instructed within the vivid voice of the guy closest to the process-and with the main to lose-this illuminating quantity should still quench the thirst of someone who has ever attempted a Lagunitas beer. Tony Magee is the founder and CEO of the Lagunitas Brewing corporation. He lives in Marin County, California.
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Additional resources for So You Want to Start a Brewery?: The Lagunitas Story
Fact is, banking used to be no longer approximately as effective within the backrooms because it is at the present time, and the banks i used to be utilizing have been in most cases small mom-and-pops, so that they have been susceptible to be extra pleasant than suspicious. however it used to be actual fee kiting! ultimately, one of many banks detected the “unusual movement,” closed my account, and notified the opposite banks too. It used to be lovely loopy. in the course of the 3rd yr of the income-tax lateness, I acquired a bit wiser. Here’s what I realized approximately how the IRS does what it does: when you have an issue, and also you don’t have the cash that you simply owe on April 15, dossier besides. Forty-five days later they're going to ship you a letter hard the dough. Take the letter and smoke it. Don’t resolution! when you do, you'll prove speaking to very menial 1-800–type attendants who will push a bit button on their reveal and begin a sinister timer operating. there'll be no negotiating. in its place, for those who can stand it, wait until eventually you get the 5th letter round September. it's going to come through qualified mail. resolution that one without delay. That letter can have a special cell quantity on it that jewelry right into a Seattle place of work referred to as the ACS (Automated assortment carrier, however it isn't computerized at all). The carry tune is Vivaldi, and it'll force you loopy. finally you are going to communicate to an individual who could make bargains. now not at the volume, yet at the phrases. lead them to a promise, after which, through all potential, maintain it. if you happen to can’t continue it, name the day ahead of and inform them. They won’t love it, but when you retain up your finish of the deal—which contains telling them earlier than you're late—they will sustain their finish of the deal too. not more seizing financial institution money owed. in case you don’t are looking to look ahead to the 5th letter, name me. I saved the key ACS cell quantity simply in case. If you’re preserving rating, then you definitely have guessed that rather than catching up and paying my taxes on time, i used to be placing all of my a reimbursement into the brewery. that's right: even if no financial institution could step up and fund a turning out to be enterprise as a result of its immaturity, the IRS did! in fact, they didn’t comprehend they have been investment my becoming brewery, however it sounds like they could have agreed to it in the event that they have been disposed to think about it. The rate of interest they cost on unpaid taxes is best than any financial institution might have provided me, and the “loan” helped help the brewery’s funds stream and finally helped to generate the remittance of thousands of greenbacks of my present and destiny staff’ source of revenue taxes in addition to many, many extra hundreds of thousands in destiny excise-tax funds. It used to be a vintage win-win. by means of 1997, even if i used to be nonetheless no longer on payroll myself (although we did have ten or twelve others on payroll by way of then), the brewery had enough money circulation for me to make a money association with the IRS. the quantity owed had grown simply because our little brewery was once nonetheless a sole proprietorship, and so our overall profit seemed by myself loved ones agenda C go back. It appeared lovely striking to dossier (my alleged gross source of revenue was once whatever like $1. three million! ), however it made me owe much more source of revenue tax.