Download E-books Designing for the Greater Good: The Best in Cause-Related Marketing and Nonprofit Design PDF

By Peleg Top, Jonathan Cleveland

This first-ever booklet of its variety, Designing for the higher Good, good points hundreds and hundreds of illustrated examples of the simplest nonprofit and cause-related layout around the globe, plus 24 inspiring case stories and insights into nice nonprofit branding campaigns. A accomplished source for designers, inventive pros, sellers, company communications departments and nonprofit leaders, this ebook showcases paintings from numerous sectors together with family members and group, Animal factors, health and wellbeing, Human Rights, Environmental understanding, Spirituality, and the humanities. The 24 case experiences characteristic interviews with the designers for such campaigns because the Avon stroll for Breast melanoma, The storm Katrina Poster venture and Get London analyzing. fabrics awarded in Designing for the better Good contain: cause-specific campaigns and case experiences; emblems and branding for nonprofits; web pages, posters, brochures, advertisements, and advertising fabrics for cause-related occasions and nonprofits; packaging; invites for fundraisers and occasions.

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